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How to Use Big Data in Retail Business?

New kinds of data are emerging on a daily basis: statistics from social media, search and transaction histories. These data are valuable sources of information about customers and their preferences that have a potential to help increase sales, reduce costs and outcompete concurring companies.

A smart and productive business always strives for a deeper customer engagement – analyzing consumer behavior and supply chains, personalizing their ecommerce store for a better experience, with purposeful promotions and improved conversion rates. It is also one of the foundations of any startup’s success.

Such resources can only be acquired by employing big data in business – for better customer communication and understanding, more effective promotion and competitive advantage.

Published: about 1 month ago by jelvix.

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